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WHERE GROWTH BEGIN

MINDSHIFT

TRAIN LIKE A PRO - LEAD LIKE A CEO

Now Available for Online Coaching

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  • Orange star logo with black text reading 'Star'
  • A red flame logo above the letters "DIF" and the Olympic rings in blue, yellow, black, green, and red colors.
  • Racing logo with the word 'DASU' in red letters and floating checkered flags in the background.
  • Official SIF logo featuring a central illustration of a castle with water waves below, surrounded by a blue circle with the text 'S.I.F 1917' and two white stars.
  • Maersk logo with a blue square background and a white starburst symbol, with the text 'MAERSK' in bold black letters underneath.
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Services

We cultivate potential and develop peak performance

Success comes from three things:

Determination, Discipline & Perseverance

Sports Coaching

MINDSHIFT ATHLETIC

TRAIN LIKE A PRO

The Mindshift program utilises Cognitive Performance Coaching to develop and grow mental fitness through determination, discipline and persistency.

The athlete or team that prevails is the one that has the mental clarity to follow the gameplan, undistracted by the noise of competition

Executive Coaching

MINDSHIFT BUSINESS

LEAD LIKE A CEO

The core of our approach lies in the principles of performance optimization that are predominant in achieving success.

We recognize that business leaders operate in competitive environments where the quest for excellence is paramount.

Our expertise in coaching encompasses mental fortitude, teamwork, leadership, and resilience. These qualities are essential on both the field and in the boardroom.

Mentor

THE MENTORSHIP TRAINING PROGRAM

SPORT & BUSINESS

Unlock the potential of your team through an evidence-based workshop that accelerates growth, connection, and leadership from within.

This immersive program helps participants build real-world mentoring skills—rooted in empathy, self-awareness, and purpose. More than just giving advice, they’ll learn how to guide, support, and inspire with integrity and impact.

Workshops

MINDSHIFT IN PRACTICE

Our Transformational Workshops are designed to help people create real, lasting change—both personally and professionally. Each workshop is tailored to the individual client and team, blending techniques from high-performance sports with practical tools for growth. We focus on helping people train with intention, shift their mindset, and develop the skills they need to thrive—at work and in life.

ATC

THE AGE-RELATED TRAINING CONCEPT

The ATC is the most advanced talent development framework designed to train athletes based on physiological and mental maturity, not just age.

Grounded in evidence-based research, ATC is the training manual for sports coaches learning the practical tools to support both physical and psychological development. The result? Safer, smarter training and more resilient athletes—ready for the world of sport and living life.

ATC ensures each player gets the right training at the right time. This approach respects every athlete’s unique growth pattern, reducing injury risk while building long-term resilience, skills, confidence and mental fitness.

 

  • “In his books Birger captures the magic of world motor sport."

    Tom Kristensen, DN

    9-time Le Mans 24h winner

  • “I started working with Birger during a tough time in my life while preparing for the 2012 Olympics. His guidance helped me gain clarity and unlock the power within.”

    Kaveh Mahrabi, IR

    Olympic Athlete

  • “Birger brings greater self-awareness by recognizing your behavior patterns and enlightening you in the moment. Once you release the mental clutter, life becomes clearer. Since working with him, I’ve learned to trust my heart, even when the odds are against me.”

    Solenn, Pasturel, UK

    Commonwealth Athlete

  • “At first, I wasn’t sure what to expect or if change would happen for the Star UK team. But after completing a clear and structured training program, I was genuinely surprised by the positive impact of Birger’s approach. The team came away with renewed enthusiasm and the willpower to succeed, using simple yet effective tools Birger shared. If your company or team needs a boost in culture or motivation, I highly recommend Birger to guide the process."

    Yeshpal Sharma,

    STAR TV, UK

  • “Birger joined a global company call spanning three continents. In just 45 minutes, he introduced powerful techniques that sparked deep self-reflection and planted the seed for lasting transformation. Many of us later realized how that moment became a turning point. I’d welcome the opportunity to work with him again to continue the journey."

    Liliana Torres-Lasso

    Telmar, Global

Contact

Please complete the contact form for business inquiries.

Offices

Birger Vilen is part of H&V Group S.L.

C/ Almirante Cadarso, 26

46005 Valencia

Spain

Company Reg: N.I.F.: B75986075

Vesterbrogade 35

1620 Copenhagen V

Denmark

info@birgervilen.com